Public relations campaign leverages the human component of the book "Auténtico: The Definitive Guide to Latino Career Success" by focusing on the executives featured as success stories. This highly effective angle yielded over 1.5 MM impressions across US and LatAm over the course of the eight month campaign.
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Our Clients as featured speakers during Al Dia Diverse Reads kick-off event at the start of Hispanic Heritage Month.

First Market Entry Campaign for Loyola Press in launching 2 children's books in Spanish and bilingual.
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Geo-targeted acquisition campaign for BJ's Wholesale Club in New Jersey and Florida markets effectively appealed to Latino shoppers through messaging convenience of one-stop-shopping and assortment of fresh produce.

Radio ad created for Governors State University, as an element of authenticity, the script was read by a professor of GSU. The ad effectively connected with Spanish speaking radio listeners in the Chicagoland area.
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Created and launched the Author Series in support of the launch of Auténtico book. Content effectively provided a platform for authors to deliver sound-bites that explained what compelled them to write the book. A total of 3 videos where produced and shared across social media platforms.
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Social Media content is integrated to support every public relations campaign.

Event carried out in partnership with The Ritz Carlton Chicago tied-in with a local non-profit which benefited from silent auction. Organizations benefited: Changing Worlds and Girls in the Game.

Panel discussion created to discuss the topic of Diversity among start-ups and early stage companies.
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Annual fundraiser and media announcement of the first short film on famed Chicago architect Benjamin Marshall.