Articles by Paula

Articles by Paula Otero

Want to Know Who Your Real Friends Are? Start a Business

By reframing our approach to networking the chances of success increase exponentially. Someone in my social media network posted this recent...

Read on Al Dia News
Nabbing a Government Contract

How to Get a Piece of the Pie as a Latina Minority Business Enterprise Every fiscal year hundreds of state and city government agencies issu...

Read on Al Dia News
Read all Paula's articles
on Al Día News
We are a boutique agency but don’t let our size fool you, we pack a punch when it comes to delivering successful programs for our clients.  Our diversity communications programs put your brand at the very heart of a niche segment. While our Public Relations and Publicity efforts put our clients and their message front and center with local and national media.   

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Public Relations and Publicity
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Public relations campaign leverages the human component of the book "Auténtico: The Definitive Guide to Latino Career Success" by focusing on the executives featured as success stories. This highly effective angle yielded over 1.5 MM impressions across US and LatAm over the course of the eight month campaign.
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Our Clients as featured speakers during Al Dia Diverse Reads kick-off event at the start of Hispanic Heritage Month.
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First Market Entry Campaign for Loyola Press in launching 2 children's books in Spanish and bilingual.
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Multicultural / Diversity Communications
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Geo-targeted acquisition campaign for BJ's Wholesale Club in New Jersey and Florida markets effectively appealed to Latino shoppers through messaging convenience of one-stop-shopping and assortment of fresh produce.
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Radio ad created for Governors State University, as an element of authenticity, the script was read by a professor of GSU. The ad effectively connected with Spanish speaking radio listeners in the Chicagoland area.
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Digital Content
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Created and launched the Author Series in support of the launch of Auténtico book. Content effectively provided a platform for authors to deliver sound-bites that explained what compelled them to write the book. A total of 3 videos where produced and shared across social media platforms.
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Social Media content is integrated to support every public relations campaign.
Experiential Integration
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Event carried out in partnership with The Ritz Carlton Chicago tied-in with a local non-profit which benefited from silent auction. Organizations benefited: Changing Worlds and Girls in the Game.
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Panel discussion created to discuss the topic of Diversity among start-ups and early stage companies.
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Personal Video Business card session created to help solopreneurs and small business owners create professional and engaging branded content.

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